We founded Pavanasara in 2018 with the mission to empower women in rural Cambodia by providing them with training in the art of weaving high-quality, handmade water hyacinth bags. This initiative supports their financial independence while preserving the traditional craftsmanship of Cambodian weaving. Unlike the traditional industry that values efficiency and rapid development, Pavanasara embraces slow fashion, creating products that respect and enjoy the blessings of nature. The brand name and logo reflect this philosophy, drawing inspiration from the ancient Sanskrit words "pavana" (wind) and "sara" (water), and incorporating the elements of sun, wind, and water. These natural elements are essential for the growth of water hyacinth, the primary material used in their products. Pavanasara is committed to using natural materials, minimizing environmental impact, and creating products that connect to the future, much like the enduring Angkor ruins.

The materials used in Pavanasara's products reflect the brand's commitment to sustainability. The bags are crafted from responsibly sourced water hyacinth, carefully harvested and dried in natural sunlight and breeze. This eco-friendly approach transforms an invasive plant into a valuable resource. Pavanasara also prioritizes using other natural materials, such as plant-based buttons and handles, minimizing environmental impact while maintaining high standards of quality and craftsmanship. Each piece embodies a dedication to ethical sourcing and environmental responsibility.